Lattafa has established itself as the creator of the best perfume for men, with over 300 master perfumers dedicated to crafting bold, sophisticated fragrances that define modern masculinity. Our 2025 men's collection features award-winning scents blending rich Arabian oud with contemporary woody and spicy accords - all formulated for exceptional 24-hour longevity. As the most searched men's fragrance brand in the Middle East and fastest-growing globally, we've redefined luxury perfumery by offering premium quality at accessible prices.